{"id":141,"date":"2025-05-13T23:02:28","date_gmt":"2025-05-13T23:02:28","guid":{"rendered":"https:\/\/primeservices.agency\/passionlabels\/our-services\/"},"modified":"2025-05-24T12:10:50","modified_gmt":"2025-05-24T12:10:50","slug":"our-services","status":"publish","type":"page","link":"https:\/\/primeservices.agency\/passionlabels\/our-services\/","title":{"rendered":"Label Artwork Guidelines"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"141\" class=\"elementor elementor-141\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fdef9d8 e-con-full e-flex e-con e-parent\" data-id=\"2fdef9d8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3fc91aef e-con-full e-flex e-con e-child\" data-id=\"3fc91aef\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6b14c10c e-flex e-con-boxed e-con e-child\" data-id=\"6b14c10c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10b03815 e-con-full e-flex e-con e-child\" data-id=\"10b03815\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5899b818 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5899b818\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/primeservices.agency\/passionlabels\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Label Artwork<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-611262b8 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"611262b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Guidelines<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb210e9 elementor-widget elementor-widget-spacer\" data-id=\"cb210e9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5df122b elementor-widget elementor-widget-heading\" data-id=\"5df122b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Setting up artwork for Flexographic and Digital Custom Labels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afaa7c1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"afaa7c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your team at Passion Labels<sup>tm<\/sup>\u00a0understands how important it is to have artwork files properly set up, so that when it comes time to print your order, you will receive a high quality label or packaging you were expecting. It can not be stressed enough that the artwork abides by the requirements of the printing industry. At any point, you are encouraged to\u00a0<a href=\"https:\/\/www.passionlabels.com\/upload\/index.html\">upload artwork<\/a>\u00a0to us that you do have, for a review by our Graphics Department, at no cost. We have also provided guidance below for you, to help along the way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e8381a e-flex e-con-boxed e-con e-parent\" data-id=\"4e8381a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4165d4d e-con-full e-flex e-con e-child\" data-id=\"4165d4d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc13dfe elementor-widget elementor-widget-text-editor\" data-id=\"cc13dfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"shortcut no-style-type\">\n<li>Supported \/ Preferred Artwork Formats<\/li>\n<li>General Equipment Capabilities<\/li>\n<li>General Document Setup<\/li>\n<li>Setting Up a Dieline<\/li>\n<li>Borders<\/li>\n<li>Spot Colors<\/li>\n<li>Setting up a White Layer for digital printing<\/li>\n<li>Metallic Inks<\/li>\n<li>Screens, Gradients and Vignettes<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e30449d e-con-full e-flex e-con e-child\" data-id=\"e30449d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a2c080 elementor-widget elementor-widget-text-editor\" data-id=\"6a2c080\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"shortcut no-style-type\">\n<li>CMYK<\/li>\n<li>Positive Type \/ Fonts<\/li>\n<li>Reverse Type<\/li>\n<li>Drop shadows<\/li>\n<li>Bar Codes<\/li>\n<li>Saving and sending files<\/li>\n<li>Quick Reference Guide<\/li>\n<li>Label Artwork Guidelines List (pdf download)<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2578a0dc e-flex e-con-boxed e-con e-parent\" data-id=\"2578a0dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-62c1c603 e-con-full e-flex e-con e-child\" data-id=\"62c1c603\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-295f998a elementor-widget elementor-widget-image\" data-id=\"295f998a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/primeservices.agency\/passionlabels\/wp-content\/uploads\/2025\/05\/man-editing-photos-computer-scaled.jpg\" class=\"attachment-full size-full wp-image-1187\" alt=\"\" srcset=\"https:\/\/primeservices.agency\/passionlabels\/wp-content\/uploads\/2025\/05\/man-editing-photos-computer-scaled.jpg 2560w, https:\/\/primeservices.agency\/passionlabels\/wp-content\/uploads\/2025\/05\/man-editing-photos-computer-300x200.jpg 300w, https:\/\/primeservices.agency\/passionlabels\/wp-content\/uploads\/2025\/05\/man-editing-photos-computer-1024x683.jpg 1024w, https:\/\/primeservices.agency\/passionlabels\/wp-content\/uploads\/2025\/05\/man-editing-photos-computer-768x513.jpg 768w, https:\/\/primeservices.agency\/passionlabels\/wp-content\/uploads\/2025\/05\/man-editing-photos-computer-1536x1025.jpg 1536w, https:\/\/primeservices.agency\/passionlabels\/wp-content\/uploads\/2025\/05\/man-editing-photos-computer-2048x1367.jpg 2048w, https:\/\/primeservices.agency\/passionlabels\/wp-content\/uploads\/2025\/05\/man-editing-photos-computer-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5617ef95 elementor-widget__width-auto elementor-absolute elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"5617ef95\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Need help? Call us<\/h3><p class=\"elementor-image-box-description\">+ 12 286 3486<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6222df0d elementor-widget__width-auto elementor-absolute e-transform elementor-widget-tablet__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-path\" data-id=\"6222df0d\" data-element_type=\"widget\" data-settings=\"{&quot;text&quot;:&quot;Cutting-edge technology \\u2726 Cutting-edge technology \\u2726 &quot;,&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-50,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-50,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-path.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-text-path\" data-text=\"Cutting-edge technology \u2726 Cutting-edge technology \u2726 \" data-url=\"\/\/primeservices.agency\/passionlabels\/wp-content\/plugins\/elementor\/assets\/svg-paths\/circle.svg\" data-link-url=\"\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7397fe01 elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7397fe01\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><path d=\"M28.5 1H3.5C2.12 1 1 2.12 1 3.5V22.5C1 23.88 2.12 25 3.5 25H11.5V29H6C5.45 29 5 29.45 5 30C5 30.55 5.45 31 6 31H26C26.55 31 27 30.55 27 30C27 29.45 26.55 29 26 29H20.5V25H28.5C29.88 25 31 23.88 31 22.5V3.5C31 2.12 29.88 1 28.5 1ZM3.5 3H28.5C28.78 3 29 3.22 29 3.5V18H3V3.5C3 3.22 3.22 3 3.5 3ZM18.5 29H13.5V25H18.5V29ZM28.5 23H3.5C3.22 23 3 22.78 3 22.5V20H29V22.5C29 22.78 28.78 23 28.5 23Z\" fill=\"#374151\"><\/path><path d=\"M9.66994 5.51006C9.28994 5.16006 8.70994 5.16006 8.31994 5.51006C7.70994 6.06006 4.68994 8.93006 4.68994 11.2101C4.68994 13.7101 6.61994 15.7501 8.98994 15.7501C11.3599 15.7501 13.2899 13.7101 13.2899 11.2101C13.2899 8.93006 10.2699 6.06006 9.65994 5.51006H9.66994Z\" fill=\"#377DFF\"><\/path><path d=\"M26.3 9.75H17.8C16.42 9.75 15.3 10.87 15.3 12.25V13.25C15.3 14.63 16.42 15.75 17.8 15.75H24.8C26.18 15.75 27.3 14.63 27.3 13.25V10.75C27.3 10.2 26.85 9.75 26.3 9.75Z\" fill=\"#377DFF\"><\/path><path d=\"M20.3 7.75H26.3C26.85 7.75 27.3 7.3 27.3 6.75C27.3 6.2 26.85 5.75 26.3 5.75H20.3C19.75 5.75 19.3 6.2 19.3 6.75C19.3 7.3 19.75 7.75 20.3 7.75Z\" fill=\"#377DFF\"><\/path><path d=\"M16.3 7.75H16.8C17.35 7.75 17.8 7.3 17.8 6.75C17.8 6.2 17.35 5.75 16.8 5.75H16.3C15.75 5.75 15.3 6.2 15.3 6.75C15.3 7.3 15.75 7.75 16.3 7.75Z\" fill=\"#377DFF\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bbd02c5 e-con-full e-flex e-con e-child\" data-id=\"3bbd02c5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc381bb elementor-widget elementor-widget-heading\" data-id=\"5cc381bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Supported \/ Preferred Artwork Formats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155ce2eb elementor-widget elementor-widget-heading\" data-id=\"155ce2eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">General Equipment Capabilities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd1fb81 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6dd1fb81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>For flexographic presses, we can print up to 12 color stations (including white and the varnish overcoat).<\/li><li>We print using a premium high definition digital output printing plate for our flexographic labels, allowing for smaller screen percentages to be used, delivering the highest quality printed labels available.<\/li><li>For the digital presses, we can print up to 6 color stations. Varnish is coated off-line.<\/li><li>Digital printing is known for its ability to hold a near perfect registration. This will reduce the below concerns in the design where reversed type and trapping may be of regard in flexographic printing.<\/li><li>Keep in mind that the more colors you use in your design for flexographic printing, the more it costs for labels to be printed.\u00a0 Digital printing is only impacted in costs when you add White or IndiChrome Orange.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cfd659e elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"7cfd659e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13d856e8 e-flex e-con-boxed e-con e-parent\" data-id=\"13d856e8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-73977f73 e-flex e-con-boxed e-con e-child\" data-id=\"73977f73\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2194650c elementor-widget elementor-widget-heading\" data-id=\"2194650c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32dcacf8 elementor-widget elementor-widget-heading\" data-id=\"32dcacf8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">General Document Setup\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c788c49 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5c788c49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Set Illustrator to CMYK Color Mode. (No RGB)<\/li><li class=\"indent no-style-type\"><em>File &gt; Document Color Mode &gt; CMYK<\/em><\/li><li>Set Raster Image Resolution to 300ppi<\/li><li>Set Raster Effects to 300ppi<\/li><li class=\"indent no-style-type\"><em>Effects &gt; Document Raster Effects Settings &gt; Color Model &gt; CMYK; Resolution &gt; High (300ppi)<\/em><\/li><li>Any rasterized images should be at least 300dpi or higher at the size they are used in the label artwork. This will allow for a quality output label.<\/li><li>Any bitmapped images should be at least 1,200dpi or higher at the size they are used in the label artwork. This will allow for a quality output label.<\/li><li>Make sure all colors used in your design are labeled clearly and properly in your files.<\/li><li>Include at least a 1\/16&#8243; bleed for any graphics that extend up \/ past the edges of the label, to allow for proper die cutting tolerance.<\/li><li>Copy, logos and graphic elements should be positioned a minimum of 1\/16&#8243; away from the edge of the label, if possible. This allows for any variation in the cutting process without affecting the appearance of the label.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f2f545 e-flex e-con-boxed e-con e-parent\" data-id=\"7f2f545\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6faa9c61 e-con-full e-flex e-con e-child\" data-id=\"6faa9c61\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d72d0a6 elementor-widget elementor-widget-image\" data-id=\"7d72d0a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1790\" src=\"https:\/\/primeservices.agency\/passionlabels\/wp-content\/uploads\/2025\/05\/marketing-strategy-planning-strategy-concept-scaled.jpg\" class=\"attachment-full size-full wp-image-1188\" alt=\"\" srcset=\"https:\/\/primeservices.agency\/passionlabels\/wp-content\/uploads\/2025\/05\/marketing-strategy-planning-strategy-concept-scaled.jpg 2560w, https:\/\/primeservices.agency\/passionlabels\/wp-content\/uploads\/2025\/05\/marketing-strategy-planning-strategy-concept-300x210.jpg 300w, https:\/\/primeservices.agency\/passionlabels\/wp-content\/uploads\/2025\/05\/marketing-strategy-planning-strategy-concept-1024x716.jpg 1024w, https:\/\/primeservices.agency\/passionlabels\/wp-content\/uploads\/2025\/05\/marketing-strategy-planning-strategy-concept-768x537.jpg 768w, https:\/\/primeservices.agency\/passionlabels\/wp-content\/uploads\/2025\/05\/marketing-strategy-planning-strategy-concept-1536x1074.jpg 1536w, https:\/\/primeservices.agency\/passionlabels\/wp-content\/uploads\/2025\/05\/marketing-strategy-planning-strategy-concept-2048x1432.jpg 2048w, https:\/\/primeservices.agency\/passionlabels\/wp-content\/uploads\/2025\/05\/marketing-strategy-planning-strategy-concept-600x419.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22f3f093 elementor-view-stacked elementor-absolute elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"22f3f093\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-float\" href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ5b3V0dWJlIiwidXJsIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLmNvbVwvZW1iZWRcL1hIT21CVjRqc19FP2ZlYXR1cmU9b2VtYmVkIn0%3D\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-play\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57d1f99d e-con-full e-flex e-con e-child\" data-id=\"57d1f99d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15ba538b elementor-widget elementor-widget-heading\" data-id=\"15ba538b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Crafting Your Dreams<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30f00106 elementor-widget elementor-widget-heading\" data-id=\"30f00106\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Setting Up a Dieline<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40143710 elementor-widget elementor-widget-text-editor\" data-id=\"40143710\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Use the Ruler and Guides in Illustrator to ensure accuracy or your placed images and layout.<\/li><li>Be sure artwork is created to the exact dimensions that the labels will be printed at.<\/li><li>Typically, a corner radius is 1\/8&#8243;, but if you are not certain, please contact your representative at\u00a0<em>Passion Labels<sup>tm<\/sup><\/em>\u00a0and they can confirm this for you.<\/li><li>Dielines should be on a separate file layer with center marks corresponding exactly center marks on the graphic design. The dieline should also be in a color that is not used in the design.<\/li><li>Please feel free to contact your Passion Labels Rep for a dieline.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f00441 elementor-widget elementor-widget-heading\" data-id=\"5f00441\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Borders<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf7cc7 elementor-widget elementor-widget-text-editor\" data-id=\"3bf7cc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>If placing a border around the edge of the label, the border is recommended to be at least 1\/8&#8243; thick. Borders that are thinner will look &#8220;lopsided&#8221; if the relation of the printing to the die-cutting varies even slightly.<\/li><li>Consider using an in-line border (a thin line around the inside perimeter of the label that does not touch the edge of the label, rather than a bleed border. The in-line border should be at least 1\/16&#8243; to 1\/8&#8243; from the label edge.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05235c2 e-flex e-con-boxed e-con e-parent\" data-id=\"05235c2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9aa6488 e-flex e-con-boxed e-con e-child\" data-id=\"9aa6488\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26bd357 elementor-widget elementor-widget-heading\" data-id=\"26bd357\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8c5420 elementor-widget elementor-widget-heading\" data-id=\"b8c5420\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spot Colors\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-537b859 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"537b859\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Keep in mind that for Digital Printing, most all production is done as CMYK, except for when White is required or if there is a specific color that is required to be reproduced as a spot color.<\/li><li>Passion Labels<sup>tm<\/sup>\u00a0matches to the industry standard Pantone Matching System\u00ae (PMS) for spot colors.<\/li><li>We recommend using spot colors for the following circumstances:<ul><li>Text, in order to maintain optimum legibility.<\/li><li>Elements that require vibrant color. CMYK is only capable of reproducing a portion of the full color gamut &#8220;accurately&#8221;.<\/li><li>When printing heavier black text or graphics. Because the black is laid down lightly for delicate process reproduction, it will appear as a dark gray unless separated from the process colors and printed as a spot color.<\/li><li>When a label needs a color that cannot be accurately reproduced with CMYK inks, such as precise color matching of a corporate or logo color.<\/li><li>Metallic or fluorescent colors must be reproduced as a spot color, as they are special pigmented colors and can not be duplicated in CMYK.<\/li><\/ul><\/li><li>If White ink is to be used, set the color swatch up as &#8220;White Pass&#8221;. White ink layers are named as such in Adobe Illustrator &#8220;Layers&#8221; menu.<\/li><li>Spot colors must be identified in the color palette with the specific Pantone Color number.<\/li><li>Special match colors should be identified as such.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832389b elementor-widget elementor-widget-spacer\" data-id=\"832389b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93ca457 elementor-widget elementor-widget-heading\" data-id=\"93ca457\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Setting up a White Layer for digital printing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99712c8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"99712c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These are general white plate instructions for the Indigo presses. We call our white layer 5Indigo, for the press to identify it. Others may have a different name, for theirs. But overall, this should work for the HP presses of the world.<\/p><ul><li><strong>Step 1:<\/strong>\u00a0Create a new Spot Color Named \u201c5Indigo\u201d. Make the color of the spot color a full Cyan (this will allow it to display on screen as a color so you can see it).<\/li><li><strong>Step 2:<\/strong>\u00a0Set any elements desired to print with white ink to fill with \u201c5Indigo\u201d.<\/li><li><strong>Step 3:<\/strong>\u00a0Set all areas for white ink on TOP of all other elements (even though it will print underneath).<\/li><li><strong>Step 4:<\/strong>\u00a0Set all white ink elements to &#8216;overprint fill&#8217; and &#8216;overprint stoke&#8217; accordingly (this is done through the attributes panel in InDesign \/ Illustrator).<\/li><li><strong>Step 5:<\/strong>\u00a0Make sure all PMS and Spot colors are set to convert to CMYK except the &#8220;5Indigo&#8221; Spot color.<\/li><li><strong>Step 6:<\/strong>\u00a0Output as a high resolution PDF or Illustrator 5 file, with Bleeds and Crops.<\/li><\/ul><p>Note: If any images were created in Photoshop, the white layer for these images will need to be done in Photoshop, then sent separate or embedded into the Illustrator file.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbc5ac5 elementor-widget elementor-widget-spacer\" data-id=\"cbc5ac5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acd2ccb elementor-widget elementor-widget-heading\" data-id=\"acd2ccb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Metallic Inks (Flexographc Printing Only, Not a capability with Digital)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0b1b51 elementor-widget elementor-widget-text-editor\" data-id=\"f0b1b51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Metallic inks printed on a gloss material will have a better appearance than if printed on a matte paper.<\/li><li>Metallic inks are not able to be reproduced on the Digital presses at this time.<\/li><li>If possible, avoid using metallic inks for tints, or screens, as they can have a tendency to fill in the screens giving a &#8220;dirty&#8221; appearance.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b354c49 e-flex e-con-boxed e-con e-parent\" data-id=\"b354c49\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8f46c93 e-con-full e-flex e-con e-child\" data-id=\"8f46c93\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c53ecfc elementor-widget elementor-widget-heading\" data-id=\"c53ecfc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Screens, Gradients and Vignettes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-173d14a elementor-widget elementor-widget-text-editor\" data-id=\"173d14a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>(Flexo) It is common practice to separate out a solid, heavier print color, from the screen plate of that color. This will allow for cleaner printing of the screened area and still maintain the density of the solid area. Black text is often separated from the CMYK, to ensure a quality print.<\/li><li>(Flexo) Avoid using a screen of a color for large background areas. This will help avoid color inconsistencies that can occur due to any movement or vibrations on press. Use a lighter, solid PMS color for large areas.<\/li><li>(Flexo) Gradients should not be less than 1% screen of a color. This will prevent a harsh edge where the screen ends.<\/li><li>(Digital) 0% may be used if you are digitally printing.<\/li><li>(Flexo &amp; Digital) Avoid stopping a vignette in the middle of an area. For example, a 3% minimum dot in the plate will probably print at 5-7% or more, resulting in a harsh or dirty edge. Try to carry the vignette all the way to the end of the package or hide the end of the vignette with other graphic elements.<\/li><li>(Flexo &amp; Digital) Avoid making gradient blends of two or more spot colors of complimentary hues. The resulting mix of color will be muddy when printed on press.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-847ea17 e-con-full e-flex e-con e-child\" data-id=\"847ea17\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e40824d elementor-widget elementor-widget-heading\" data-id=\"e40824d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CMYK<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4958977 elementor-widget elementor-widget-spacer\" data-id=\"4958977\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc5b2b elementor-widget elementor-widget-text-editor\" data-id=\"2dc5b2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>(Flexo) It may be necessary to separate out the Black text from the CMYK plate to ensure the Black printed in the process prints cleanly, while maintaining a heavy, dark laydown in the text or any solid black areas.<\/li><li>(Flexo) Avoid reversing type out of CMYK or other multiple color builds. When it can not be avoided, you will need to outline the type with a black line (or other dark color) at least .75 points \/ .01&#8243; thick to help the type remain &#8220;uncontaminated&#8221; by normal registration variance.<\/li><li>If a color used in a gradient when converted to CMYK is used less than 5%, try previewing the design with that color removed. If it does not change the design in any meaningful way, it would be better to remove that color from the gradient completely. In flexographic printing, there is dot gain that is particularly visible in the highlight end of gradients. You will have a much cleaner image if you follow this step.<\/li><li>When reproducing a blue out of CMYK, always leave at least a 25% difference in your Cyan and Magenta values. Magenta will take your blue more to the purple side. This is jokingly often referred to as &#8220;blurple&#8221;.<\/li><li>If placing Photoshop files into Illustrator files, do not embed the images. Place them as a link to the external file and supply the CMYK Photoshop file separately. This will allow us to adjust the file for Flexo or digital printing separately.<\/li><li>To achieve a &#8220;Rich Black&#8221; background color in Digital printing, set the CMYK percentages to: 100% Black, 60% Cyan, 40% Magenta, 40% Yellow<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eba5d18 e-flex e-con-boxed e-con e-parent\" data-id=\"eba5d18\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c939ac e-flex e-con-boxed e-con e-child\" data-id=\"6c939ac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc4fee9 elementor-widget elementor-widget-heading\" data-id=\"cc4fee9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf19c6d elementor-widget elementor-widget-heading\" data-id=\"cf19c6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Positive Type \/ Fonts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6fe21e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f6fe21e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Minimum type size: 4pt<\/li><li>Minimum rule \/ line size: .25pt<\/li><li>For best results, text should be created from one solid color.<\/li><li>Text should always be created in vector format. Raster-based text will have jagged edges, making small text very difficult to read.<\/li><li>On small type sizes (4 to 8pt) use boldface, sans serif fonts. Register marks, Trademarks and Copyright marks (\u00ae,\u00a0<sup>TM<\/sup>, \u00a9) below 6pt must be bold.<\/li><li>Never apply bold or italic to a font. Choose the version directly from the font menu.<\/li><li>Align columns and text using tabs, not the spacebar.<\/li><li>If fonts must be converted to outlines, keep in mind they are no longer editable.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdbf2b8 elementor-widget elementor-widget-spacer\" data-id=\"fdbf2b8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8970dc elementor-widget elementor-widget-heading\" data-id=\"e8970dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reverse Type<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8c1e75 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b8c1e75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Minimum type size: 6pt<\/li><li>Minimum rule \/ line size: .75pt<\/li><li>Minimum recommended for a channel or rule separating two color areas is 1.5pt<\/li><li>White knockout areas (non-ink areas) do NOT use a spot color swatch. Instead, use Illustrator&#8217;s standard color palette white, where C=0, M=0, Y=0, K=0<\/li><li>For best results, reversed text and objects should be created from one solid color surrounding the reversed area. (Flexo)<\/li><li>It is always best if any reversed text is in a bold font.<\/li><li>If reversed text or other objects occur within process or multiple combination screens, or run from one spot color to another, it should be outlined with black (keyline). This will prevent any normal registration movement from being seen. (Flexo)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0451b elementor-widget elementor-widget-spacer\" data-id=\"8c0451b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-679a96a elementor-widget elementor-widget-heading\" data-id=\"679a96a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Drop shadows<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ff7b1 elementor-widget elementor-widget-text-editor\" data-id=\"63ff7b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Drop shadows do not pose any difficulties with digital printing.<\/li><li>For flexo printing, drop shadows can be difficult to print. This is especially true on small type and even more so on small reversed type. If used on large type or other graphic elements, verify that the thickness of the drop shadow stays above our minimum rule width. If trapping with a background color, then double that rule width.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e25a6 elementor-widget elementor-widget-spacer\" data-id=\"a5e25a6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb4015c elementor-widget elementor-widget-heading\" data-id=\"fb4015c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bar Codes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6775d5a elementor-widget elementor-widget-spacer\" data-id=\"6775d5a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8347bf6 elementor-widget elementor-widget-text-editor\" data-id=\"8347bf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Bar codes should be between 80% and 120% in size.<\/li><li>They should be printed in black, or any other color that does not contain any red, orange or purple, as they are scanned with an infrared light.<\/li><li>Bar codes should be built from a single printed color. Multiple colors are subject to potential registration movements and will render the code not scannable.<\/li><li>Background color should be white. Any other color will reduce the contrast between the code and the background, rendering the code not scannable.<\/li><li>&#8220;Quiet Zones (no print area) of 1\/8&#8221; to the left and right of the bar code are necessary for proper scanning.<\/li><li>In order to avoid potential distortion of the printed code, barcodes should be created in the art so that they run through the press lineally. Not in a ladder position. (Flexo) Passion Labels<sup>tm<\/sup>\u00a0does an outstanding job with fine print, so this has not been a problem to us.<\/li><li>For optimal results, barcodes should be printed between 80%-120%, in 100% black, on a white background.<\/li><li>If necessary, Passion labels<sup>tm<\/sup>\u00a0is able to generate bar codes for you.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b21d6 elementor-widget elementor-widget-spacer\" data-id=\"84b21d6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90f265 elementor-widget elementor-widget-heading\" data-id=\"d90f265\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Saving and sending files<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-518c18f elementor-widget elementor-widget-spacer\" data-id=\"518c18f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4824dea elementor-widget elementor-widget-text-editor\" data-id=\"4824dea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Always save a working copy and a final copy of your artwork.<\/li><li>Acceptable file media:<ul><li>E-mail: 10mb or less can be emailed to your customer service or sales rep<\/li><li>CD Rom \/ DVD<\/li><li>Artwork Upload on our\u00a0<a href=\"https:\/\/www.passionlabels.com\/upload\/index.html\">Artwork Upload Page<\/a><\/li><\/ul><\/li><li>Use masking tools. Covering unwanted graphics with white-filled objects can lead to issues on the prepress side. Remove hidden elements (i.e. Templates, old artwork, etc.)<\/li><li>Delete unused colors from the color palette. Indicate any special match colors.<\/li><li>Include all screen and printer fonts required for your label.<ul><li>This is not required if you have outlined your text. Keep in mind they are no longer editable if you request that a change be made to the file after we have received it.<\/li><\/ul><\/li><li>If possible, include a list of all fonts that are referenced in your artwork. Missing fonts are the leading cause of delays while processing artwork.<\/li><li>All linked, placed or embedded artwork must be provided as a separate file, in its native format. This is required for prepress purposes. Place these files in a &#8220;links&#8221; folder.<\/li><li>If possible, specify the filename and the software program and version in which the artwork was created.<\/li><li>Do not trap the artwork, as this will be handled by our prepress department.<\/li><li>Files should be compressed before sending. This will prevent files from being corrupted during transfer. Stuff-it or Zip it are suggested.<\/li><li>Include a pdf or hard copy (if sent on disk) so that we are able to verify that the file received is correct and there are no apparent issues with fonts or special effects.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e2e1d elementor-widget elementor-widget-spacer\" data-id=\"a6e2e1d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb3c3a0 elementor-widget elementor-widget-heading\" data-id=\"eb3c3a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quick Reference Guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69add8a elementor-widget elementor-widget-spacer\" data-id=\"69add8a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8246cb5 elementor-widget elementor-widget-text-editor\" data-id=\"8246cb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Maximum number of colors for Flexographic Label Press: 12 (inc&#8217;l white and varnish if applicable)<\/li><li>Minimum type size (positive text): 4 points<\/li><li>Minimum type size (reverse text): 6 points<\/li><li>Minimum rule size (positive): .25 points<\/li><li>Minimum rule size (negative): .75 points<\/li><li>Minimum highlight dot: 1% for flexo \/ 0% for digital<\/li><li>Flexographic CMYK Screen Angles: C=22.5\u00b0 M=52.5\u00b0 Y=7.5\u00b0 K=82.5\u00b0<\/li><li>Vignette (gradations) range: 1% &#8211; 100% for flexo \/ 0% &#8211; 100% for digital<\/li><li>Digital Printing: Rich Black = 100% Black, 60% Cyan, 40% Magenta, 40% Yellow<\/li><li>Typical Line Screen (varies 85 lpi &#8211; 175 lpi): 150 lpi is typical<\/li><li>Trap Size: .007&#8243; &#8211; .02&#8243; for flexo \/ 0&#8243; for digital<\/li><li>Typical die register tolerance: 1\/16&#8243;<\/li><li>Bar Code Size: 85% &#8211; 120%<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d890b elementor-widget elementor-widget-spacer\" data-id=\"53d890b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc77fa3 elementor-widget elementor-widget-heading\" data-id=\"fc77fa3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Additional Resources<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd23355 elementor-widget elementor-widget-spacer\" data-id=\"fd23355\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a32a2b5 elementor-widget elementor-widget-text-editor\" data-id=\"a32a2b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Get new bar code \/ UPC numbers:\u00a0<a href=\"https:\/\/www.gs1us.org\/\" rel=\"nofollow\">GSI (formerly the Uniform Code Council)<\/a><\/p><p>Net Wt., Nutrition Facts and more:\u00a0<a href=\"https:\/\/www.fda.gov\/food\/food-labeling-nutrition\" rel=\"nofollow\">The FDA&#8217;s Labeling and Nutrition Requirements<\/a><\/p><p>USDA Food Labeling Guidance:\u00a0<a href=\"https:\/\/www.fsis.usda.gov\/wps\/portal\/fsis\/topics\/food-safety-education\/get-answers\/food-safety-fact-sheets\/food-labeling\/food-labeling-fact-sheets\" rel=\"nofollow\">USDA Labeling and Nutrition Requirements<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93abd67 elementor-widget elementor-widget-spacer\" data-id=\"93abd67\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58a14679 e-flex e-con-boxed e-con e-parent\" data-id=\"58a14679\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-317b8167 e-flex e-con-boxed e-con e-child\" data-id=\"317b8167\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ce09ac1 elementor-widget elementor-widget-heading\" data-id=\"1ce09ac1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trusted Passion Labels Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702be895 elementor-widget elementor-widget-heading\" data-id=\"702be895\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Label Artwork Guidelines List\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba6afeb elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6ba6afeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Download a PDF copy of our\u00a0<a href=\"https:\/\/primeservices.agency\/passionlabels\/wp-content\/uploads\/2025\/05\/custom-label-artwork-guidelines.pdf\">Label Artwork Guidelines<\/a>. This will help ensure you have your label files set up properly to be printed, saving time and money.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6feefe73 elementor-widget elementor-widget-button\" data-id=\"6feefe73\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Label Artwork Guidelines Setting up artwork for Flexographic and Digital Custom Labels Your team at Passion Labelstm\u00a0understands how important it is to have artwork files properly set up, so that when it comes time to print your order, you will receive a high quality label or packaging you were expecting. It can not be stressed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-141","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/primeservices.agency\/passionlabels\/wp-json\/wp\/v2\/pages\/141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primeservices.agency\/passionlabels\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/primeservices.agency\/passionlabels\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/primeservices.agency\/passionlabels\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/primeservices.agency\/passionlabels\/wp-json\/wp\/v2\/comments?post=141"}],"version-history":[{"count":66,"href":"https:\/\/primeservices.agency\/passionlabels\/wp-json\/wp\/v2\/pages\/141\/revisions"}],"predecessor-version":[{"id":1527,"href":"https:\/\/primeservices.agency\/passionlabels\/wp-json\/wp\/v2\/pages\/141\/revisions\/1527"}],"wp:attachment":[{"href":"https:\/\/primeservices.agency\/passionlabels\/wp-json\/wp\/v2\/media?parent=141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}